Hair, finally
understood.
Claim one of only 50 founding seats. Our team personally sends you your private Crown Scan — then ships two AI-matched luxury products every three months. £35 for box one (saving £5), then £40 — locked in for life.
£35
Founding price for box one (saving £5)
£40
Every 3 months · cancel anytime
2
Luxury, AI-matched products per box
50/50
Founding spots remaining
Founding 50 — by invitation
Claim your
founding seat.
One of only 50 founding seats. Reserve below and our team will personally send you your private Crown Scan — then ship your first box at £35 (saving £5), and £40 every 3 months for life. No card today.
What's in the box
Two products.
Worth six.
Stop wasting £200 a year on bottles that gather dust. Every Curated Package is just two full-size, salon-grade products — chosen by your Crown ID, never repeated unless they earned it.
- Two full-size luxury products (£55+ retail value)
- AI-matched to your unique Crown ID
- Delivered every 3 months in our signature box
- Re-curated each season as your hair changes
- Pause, skip or cancel in two clicks
Your Crown ID
No two boxes
are the same.
Forget pre-set tiers. The Crown Scan reads your hair across dozens of biological signals and generates a Crown ID unique to you — then matches two products built around it.
Step 01
Scan
A selfie and a single shed strand — read in 90 seconds.
Step 02
Diagnose
Porosity, density, scalp pH, damage, moisture — quantified.
Step 03
Match
Two products generated from your Crown ID, never a tier.
Step 04
Re-curate
Your hair changes. Each box adapts with it, every quarter.
Every box funds
a child's confidence.
A portion of every Curated Package funds The Little Princess Trust — providing real-hair wigs, free of charge, to children and young people who have lost their hair to cancer or other conditions.
We also assemble Essentials Kits for adults living in hygiene poverty in the UK — because dignity should never be a luxury.
£8
From every founding box → The Little Princess Trust
1:5
Every five boxes assembles one Essentials Kit
100%
British-vetted, ethical maker partners
Promise
Risk-free,
by design.
Lifetime founding price
£35 first box, then £40 every quarter — locked in for as long as you stay.
Re-curate guarantee
Don't love a product? We swap it next quarter. No questions, no admin.
Cancel in two clicks
No phone calls. No retention scripts. Pause or leave whenever.
Free Crown ID forever
Your scan results are yours to keep — subscribe or not.
Frequently asked
What exactly is the Founding 50 offer?+
The first 50 members pay £35 for their first Curated Package (£5 off the regular £40), then £40 every 3 months for life. Once all 50 seats are claimed, this lifetime founding price disappears forever.
What's in each box?+
Two AI-matched, full-size, salon-grade haircare products — typically a shampoo and conditioner pair, or a wash and treatment — worth £55+ retail.
How does the Crown Scan work?+
The Crown Scan isn't public yet — it's reserved for our founding members. Once you claim a seat, our team personally sends your private Crown Scan invite by email so we can match you to the right box.
How often will I be billed?+
Every 3 months at £40 (after your £35 founding box). You can pause, skip, or cancel from your account in two clicks.
How does my purchase give back?+
A portion of every box funds The Little Princess Trust, which provides free real-hair wigs to children with hair loss. Every five boxes also assembles one Essentials Kit for adults in hygiene poverty.
Can I cancel after my £35 box?+
Yes, anytime. We'd rather lose a member than keep one who isn't getting value.